Dreams Went Wild at Royal Mattress: A Lingerie Fashion Show
in support of the Hamilton Fire Fighters
Celebrating the launch of their new Serta line of mattresses, with the help of FOUR PR and FPM3, Royal Mattress hosted a special lingerie fashion show in support of the Hamilton Professional Fire Fighters Association. ‘Dreams Gone Wild – A Ladies only Affair” was held at the Royal Mattress factory location in Burlington. This was a free event and was a night full of fun, food, fashion and Hamilton’s hottest Fire fighters from their annual calendars. Though the event was free, local vendors were on hand to raffle off prizes, and sell items to ensure the fire fighters got all the financial support they needed. Some of the local vendors included Homework, Venere [Ven-A-Ray] Salon and Spa, Inside Story who provided the lingerie, models from Centre of Attention Promotions and The Old Mill who provided the catering for the event. Just recently, Serta one of the biggest brands in the industry chose Royal Mattress, to feature its custom line of unique mattresses. Founders of the Perfect Sleeper®, Serta sought out this local Canadian company to not only sell their Perfect Day mattress but also the new Vera Wang line by the world renowned fashion designer herself. Royal Mattress has been a name people have trusted in southern Ontario, to help them sleep better for over forty years. Opening their first location in Hamilton in 1967, they currently have six locations in Ontario with plans to open two more stores by 2009. Experts in the art of helping people sleep better, Royal Mattress knows it takes more than just getting the recommended eight hours a night to feel rested. It takes a good mattress. With Serta on board, Royal Mattress can now offer its customers more sleep options.
